APartnership od Distinction is a video campaign we produced to promote a one-of-a-kind collaboration between two family owned business, F.P. Journe and Holland & Holland, synonymous with the highest calibre of hand-wrought object d’art. A timepiece like no other.

The video campaign included a Teaser video, that was spread across the media one week before the launch, an Unveil Video and a 3 episodes documentary. The documentary was screened at the launch event in Bruton Street, Mayfair. The 3 episodes were then released once a week after the launch across social media, industry magazines and more.

The video campaign was complemented with a photo session for the product’s press kit.

A Parternship Of Distinction – Ep 3 An instant photo

What is particularly striking about this Limited Series of timepieces is that it is based on a lost know-how. It’s a story that begins and ends. It’s like an instant photograph.

The calibre 1304 from the Chronomètre Bleu was used, but with the small second mechanism removed. This allowed to further enhance the texture and pattern of the dial.

François-Paul Journe decided to use a 39-millimeter steel case, a reference to the steel used for the gun barrels. The choice of this diameter was made to underline the uniqueness of the timepiece, since this size had never been used before. Only 38- and 40-millimeter cases were used at the manufacture.

The choice of calibre 1304 is also meaningful. This caliber is a precision chronometer powered by two parallel spring barrels.

The technology was used in marine chronometers at about the time these guns were being manufactured.