APartnership od Distinction is a video campaign we produced to promote a one-of-a-kind collaboration between two family owned business, F.P. Journe and Holland & Holland, synonymous with the highest calibre of hand-wrought object d’art. A timepiece like no other.

The video campaign included a Teaser video, that was spread across the media one week before the launch, an Unveil Video and a 3 episodes documentary. The documentary was screened at the launch event in Bruton Street, Mayfair. The 3 episodes were then released once a week after the launch across social media, industry magazines and more.

The video campaign was complemented with a photo session for the product’s press kit.

F.P.Journe and Holland & Holland are two high-end craft luxury brands.
Upon meeting, they decided to work together on a unique creation that would illustrate the best of their respective know-how.

François-Paul Journe is always in search of the exceptional, the unique and the innovative. He immediately saw the possibility of including Damascus steel in a unique watch series with a powerful story with deep references to ancient tradition.

For their part, Holland & Holland was attracted by the idea of allowing two of their museum barrels of over hundred years old to be used to make magnificent haute horology F.P. Journe timepieces. The two barrels were registered by hand in the company’s books. Barrel No. 1382, dating to 1868, yielded 38 dials, while barrel No. 7183, dating to 1882, produced 28 dials.

The Chronomètre Holland & Holland is accessible to F.P. Journe and Holland & Holland collectors through an application process. This Limited Series is exclusively available from F.P.Journe Boutiques and Holland & Holland Boutiques (London – Dallas).